How I Turn My Podcast Episodes Into 10+ Social Media Posts

You don’t need to constantly create new content—you need to maximize the content you already have.

At 360POD Studios, we teach podcasters how to turn a single episode into a full week (or more) of high-performing social content.

Here’s our proven content repurposing system to turn 1 podcast episode into 10+ social media posts—without burning out.

Step 1: Record With Repurposing in Mind

Start by recording video + audio in a clean, well-lit environment (pro tip: come to 360POD). Speak clearly, pause between topics, and highlight key moments for clipping.

You’re not just creating a podcast—you’re creating a content engine.

Step 2: Pull Your Content Pillars

Review your episode and pull out:

  • 🔥 Hot takes

  • 💬 Quotes

  • 📊 Stats

  • 🧠 Tips

  • 🎯 Calls to action

Even a 20-minute episode can yield 3–5 powerful points.

Step 3: Create These 10+ Social Posts

1–2. Reels or TikTok Clips

Use tools like Descript or CapCut to grab 30–60 second vertical video clips from your recording. These work great on:

  • Instagram Reels

  • TikTok

  • YouTube Shorts

3. Audiogram

Use a short audio quote + waveform visual (via Headliner or Canva) for a feed post.


4.  Quote Graphic

Pick a mic-drop moment and turn it into a bold, branded text post.
Example: “Consistency > Perfection. Always.”


5. Carousel: 3–5 Takeaways

Turn your top tips from the episode into a swipe-through post.
Start with a hook like “5 Lessons I Learned From This Week’s Episode”


6.  Behind-the-Scenes Post

Share a photo/video from the studio and describe what went into creating the episode. Add a short story or insight.


7.  One Key Tip as a Standalone Post

Pull your best tip and expand on it in a short post. Works well on LinkedIn or Threads.


8.  Engagement Question

Turn your topic into a community-building question:
“What’s the one mindset shift that changed everything for you?”
Tie it back to the episode.


9.  Client or Guest Quote (If Applicable)

If it was an interview episode, highlight a powerful quote from your guest.

10.  Episode Promo Graphic

Include the episode title, short description, CTA, and link to listen.
“New Episode Now Live: [Title] → Available on all platforms”


Want Us to Do This For You?

At 360POD Studios, we don’t just help you record—we help you repurpose, publish, and grow.

 Come in with a topic.
Leave with content for every platform.
Grow your audience while staying consistent.

📩 DM us to learn about our Podcast Repurposing Package.


Previous
Previous

How to Use SEO to Get More Podcast Listens

Next
Next

The Top 10 Mistakes New Podcasters Make (and How to Avoid Them)