How to Use SEO to Get More Podcast Listens
Getting discovered is one of the biggest challenges for new and growing podcasters. You pour your heart into your episodes—but if no one can find them, what’s the point?
That’s where SEO (Search Engine Optimization) comes in. And no, SEO isn’t just for bloggers or websites—it’s a game-changer for podcasts, too.
At 360POD Studios, we help creators use simple, effective SEO strategies to boost visibility, rank on search engines, and attract more listeners organically.
Here’s how to do it:
1. Optimize Your Episode Titles
Your title is the first thing search engines and people see. Make sure it:
Includes keywords people are actually searching for
Clearly states what the episode is about
Avoids vague or clickbait-y language
Bad: “Episode 12 – Let’s Talk”
Good:* “How to Grow Your Podcast Audience Using Instagram in 2025”
Pro Tip: Use tools like Google Autocomplete, AnswerThePublic, or ChatGPT to find keywords your audience is searching for.
2. Write Descriptions That Work for Google
Every episode should have a well-written description that:
Includes relevant keywords
Summarizes the episode clearly
Mentions guest names and major topics
Includes a call to action (subscribe, share, link, etc.)
The more helpful and structured your description, the better it performs in search results.
3. Use SEO in Your Show Notes & Blog Posts
If you’re posting your episodes on a website (which you should), turn your show notes into a mini blog post.
Why?
Because blog content is what Google ranks fastest. Include:
A keyword-rich episode summary
Quotes or key takeaways
Timestamps
Links to mentioned tools or resources
An embedded audio player
This is one of the fastest ways to get indexed and grow visibility organically.
4. Name Your Files & Metadata Properly
It sounds small, but filenames and metadata matter.
When uploading, make sure:
Audio files are named clearly (e.g., episode-marketing-strategy-2025.mp3)
Images are titled with relevant keywords (e.g., podcast-marketing-cover.jpg)
Your podcast host lets you add SEO-friendly metadata
5. Get Listed on All the Right Platforms
SEO isn't just about Google—it’s about visibility everywhere.
Make sure your podcast is listed (and optimized) on:
Apple Podcasts
Spotify
YouTube (even with audiograms or static image videos)
Google Podcasts
Stitcher
Amazon Music
Overcast, Podchaser, etc.
The more searchable platforms you’re on, the wider your reach.
6. Repurpose Content for SEO Value
Turn every episode into multiple content pieces:
A blog post (targeting a keyword)
Reels or TikToks with relevant hashtags and captions
A Pinterest pin linking to the episode
A LinkedIn article for professional topics
Each of these can drive traffic back to your podcast.
Bonus: Use Tools to Track Performance
Track what’s working using:
Google Search Console (for your website)
Podstatus or Chartable (for episode rankings)
Headliner or Descript (for transcription-based SEO)
Yoast SEO (if using WordPress)
Let 360POD Help You Grow Smarter
At 360POD Studios, we don’t just produce your podcast—we help it grow. From keyword-optimized titles and blog integration to content repurposing and show note strategy, we’re your partner in creating content that gets heard and gets found.
📩 DM us “SEO BOOST” to book a session and get a full episode SEO checklist.
